UrbanUpdate

If the sexiest thing about you is your gun collection, you’re out of luck in more ways than one. Yesterday dating app Bumble announced in a blog post that images of guns are henceforth banned across the platform: “As mass shootings continue to devastate communities across the country, it’s time to state unequivocally that gun violence is not in line with our values, nor do these weapons belong on Bumble.” No more macho hunting photos! No more sinister basement gun selfies! It’s the end of a dumb era.

Founder Whitney Wolfe Herd clarified for The New York Times that photos from Instagrams connected to Bumble profiles will not be monitored for guns, just the photos embedded in profiles. Herd said Bumble has assembled 5,000 moderators around the world to trawl for gun photos. May all of those moderators find love.

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Bumble is the latest in a slew of businesses that have taken a position on gun control since the school shooting in Parkland, Florida, but Bumble’s statement has broader implications: It's a step toward making guns un-sexy. A lot of gun owners probably do own guns because of their fervor for the Second Amendment, but a lot of people buy guns because they think they’re sexy. Even though Hollywood is more thoughtful about the portrayal of guns now than a decade ago, guns are still closely tied to masculinity. I hate guns, but I still catch myself swiping right on the occasional chiseled big-game hunter. That I can weep over the Parkland shooting and still be attracted to someone with a gun is a stressful contradiction that I am working to correct.

Excepted from Bumble’s ban are users in the military and law enforcement, who are allowed to have gun images as long as they’re in uniform. (Military and police are, not so incidentally, two of the most right-swiped professions on Tinder.) Bumble’s most active cities are not exactly gun havens—the app is popular in NYC, L.A., and Chicago. But even though most of its users are more likely to hoist a fish than a gun, and even with an exception for the troops, banning something that is a giant part of some users’ dating identity is risky for any dating app. Maybe not $40 million risky (proud of you, Delta Airlines) but risky nonetheless.

I expect that we're only a few weeks away from Shootr, the niche dating app for gun enthusiasts.

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