UrbanUpdate

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Most scents for guys follow a specific formula—they’ll have a woodsy base and a name you could find in the thesaurus under ‘bold.’ By that measure you could call A.P.C.’s Sustain the anti-scent. Housed in a handmade boxwood sculpture reminiscent of a sine wave (it’s actually modeled after the opening chords of the Kinks’ classic “Waterloo Sunset,” as mapped on a computer), Sustain comes in an 8 ml bottle without a spray nozzle. Instead, the blend of twelve essential oils is meant to be applied with your fingers, leaving a subtle trace of tea leaves and smoke that, well, sustains. And with a scent this good, that’s not a bad thing.

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