Does Diddy's New Fragrance Smell Like Aggressive Nudity?
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Diddy, P. Diddy, Puffy, Puff Daddy, Sean, whatever you call him, is a big time business mogul. And big time business moguls do things like launch fragrances. Fragrances require hilarious fragrance ads, and Diddy didn’t disappoint. Today, he unveiled his new, extremely naked ad for a new cologne, dubbed 3AM.
In the clip, Diddy, 45, and his girlfriend Cassie, 28, run through city streets and tear up some sort of nightclub kitchen. Throughout, we see Puffy grabbing her, chasing her, kissing her, until she ends up naked in bed. Then things get wee-iird. Let’s just say Mr. Combs is apparently into 50 Shades of Grey-style bedroom play, which is totally chill with us if we didn’t have to watch it.
The ad is so racy, in fact, Page Six reported earlier that Macy’s, which is slated to a major distributor of 3AM, required Combs to re-edit the film before stocking the fragrance on its shelves.
The only question left to ask is, "What does this stuff even smell like?" With all that running around and groping, especially at three in the morning after what we imagine to be a long night of Ciroq-ing, we have to wonder if this will just smell like hot, stanky sex.
Jake Woolf is a writer who has covered men’s style for over ten years and has contributed to GQ since 2014. A graduate of Parsons The New School for Design (good school, long name), he also has bylines at Robb Report, HighSnobiety, Pitchfork, and the defunct #menswear website Four Pins... Read moreWriterXRelated Stories for GQNewsGrooming