UrbanUpdate

A GQ Grooming Award means a product is deeply vetted and worthy of a spot in your routine. Sometimes that’s a smart upgrade to a daily staple like body wash or deodorant—we’ve got plenty of opinions there. But we’ve also gone deep on ways to take care of you might not have even thought about yet. (Maybe this year leveling up means exfoliating your scalp, or painting your nails, or figuring out a retinol that works for you.) We scrubbed and smelled our way through damn near every grooming product on the market this year, and these are the 77 that made the cut. From old-school pomade to cutting-edge skin care, makeup to hand soap, every winner reflects deeply-researched intel for looking good, smelling great, and feeling your absolute, well-moisturized best.

Body The Best Shower Products

The coolest texture of any product we tried this year was easily Fur’s All Body Wash—it comes out of the bottle slightly oily, and melts into suds as you wash. (Smells great, too.) For more targeted clean, Clearing Clay, from excellent new body-care brand Soft Services, is the standout. It's a super-effective treatment for body acne, powered by sulfur (which is both antimicrobial and antifungal).

Fur All Body Wash$28

Fur

Soft Services Clearing Clay$28

Soft Services

This year, we're upgrading our entire scrubbing experience. The Goshi Exfoliating Shower Towel is woven in Japan from nylon, creating an extremely precise, rough-but-not-too-rough texture. You’ll never feel as clean as after scrubbing yourself down with one. And we’ve been fans of Bathing Culture’s line of shower scrubs made from natural materials for ages, the latest is the Everybody Brush, a nice-looking and long-handled scrubber. The bristles are made from agave, not plastic —as in, they won’t sit in the Pacific Ocean for the next 10,000 years. 

Goshi Exfoliating Shower Towel$15

Goshi

Bathing Culture Everybody Brush$35

Bathing Culture

The Best Body Oil 

One of our favorite recent trends has been brands treating the rest of your body with the care that goes into the skin on your face—a drum that Nécessaire has been beating harder than any brand. It's new, straightforwardly named Body Oil is a remarkably “dry” oil that will revive parched skin, but won’t leave you feeling greasy. 

Nécessaire Body Oil$35

Nécessaire

The Best Lotion 

Ceramidin Cream from Dr. Jart+ is a cult favorite facial moisturizer, and the Korean company was able to transfer that magic to the rest of your dermis with its Ceramidin Body Lotion. It’s thick and intensely hydrating, but soaks in quickly enough that you won't have to kill time before getting into bed or pulling on your shirt. 

Dr. Jart+ Ceramidin Body Lotion$25

Dr. Jart+

The Best Deodorant

We love hippie deodorants that lean into natural funk-busting ingredients, but don’t always love the scents they choose. (Seems like it’s always “Baking Soda” or “Clean Up On Aisle 4 at the Co-Op.”) Which is why Schmidt's Fresh Fir & Spice Natural Deodorant gets our nod. It gives the clean feeling of odor protection without harsh chemicals, and smells great, too.

Schmidt's Fresh Fir & Spice Natural Deodorant$10

Schmidt's

We also love to see the bigger brands catching the crunchy wave: Dove Men+Care 0% Aluminum Eucalyptus + Birch Deodorant won’t lead to yellow pit stains, and Old Spice Clean Waters Plastic-Free Aluminum-Free Deodorant is packaged completely without plastic.

Dove Men+Care 0% Aluminum Eucalyptus + Birch Deodorant$8

Target

Old Spice Clean Waters Plastic-Free Aluminum Free Deodorant$11

Old Spice

Of course, on days when the humidity is 110 percent and the air's the consistency of soup, sometimes only the hard stuff will do. On those days, Axe Apollo Antiperspirant is what we reach for more often than anything else. Yes, it uses aluminum salts to block your pores. That's why it works so effectively. But we've found it to be less irritating than the competition (particularly when you're using it intermittently), and the herbal-citrus scent won't give anyone middle-school-locker-room PTSD.

Axe Apollo Antiperspirant$5

Target

The Best Grooming Box

The Future of Grooming Best Stuff Box$150 $75

GQ

Subscribe now and score the limited-edition Future of Grooming Box before it sells out.

UPDATE: This offer has sold out. But the GQ Best Stuff Box remains an amazing deal—get the details here. 

Yep, we're giving an award to ourselves! That's how good the limited-edition Future of Grooming Best Stuff Box is. It was carefully assembled by the same people who put together this list, and if you ask them….us…it's the greatest deal in grooming you'll find anywhere. 

Why not make this your glowiest year ever?

Skin CareThe Best Face Wash

A good cleanser has one job: getting your mug clean without drying it out. And yet, we’ve tested countless face washes that absolutely nuke the skin or don't do anything but waste our money and time. Caldera + Lab The Clean Slate has nailed the balance. It flushes away grime and preps your face for the rest of your routine, all without causing irritation or that uncomfortable tightness you get from over-aggressive cleaners.

Caldera + Lab The Clean Slate cleanser$29

Caldera + Lab

The Best Exfoliators

“Exfoliation” calls to mind sandpaper-style scrubs, but these days our favorite way to clear away dirt and dead skin cells is with gentle acids. Our skin felt its best after using the plant-derived alpha hydroxy acids in The Nue Co. The Pill. For any guy still shaving with a razor daily, Bevel Exfoliating Toner Pads work wonders to keep your follicles clear. (They’re particularly a godsend if ingrown hairs are a problem.)

The Nue Co. The Pill$85

The Nue Co.

Bevel Exfoliating Toner Pads$14

Bevel

The Best Retinol Products

The dirty secret of every fresh-faced YouTuber pushing a 14-step skincare routine is that the undisputed most-effective ingredient to brighten your skin is retinol, a form of vitamin A that dermatologists have been slinging since the '80s. But the skincare revolution of the last decade has radically expanded the range of over-the-counter retinol products, putting this magic potion into some wildly creative and useful new forms.

Take Kiehl's Micro-Dose Anti-Aging Retinol Serum. It’s the first retinol from the 170-year-old company, which had the insight that a lower dose could provide almost all of the benefits of the prescription serum without the drawbacks of starting a retinol regimen: skin irritation and sensitivity. Where most retinoids come with lots of rules, Kiehl's genius formulation is okay to use in the morning, works great for first-time users and people with sensitive skin, and generally requires a less-neurotic relationship with vitamin A. Speaking of friendly retinols: where the average cream from the dermatologist is stinky and medical-feeling, the Sunday Riley 5 Stars Retinoid + Niacinamide Eye Serum is a highly-effective retinoid that’s also a pleasure to put on your face.

Kiehl's Micro-Dose Anti-Aging Retinol Serum$60

Kiehl's

Sunday Riley 5 Stars Eye Serum$65

Sunday Riley

On the other side of the strength spectrum is the Dr. Dennis Gross Advanced Retinol + Ferulic Overnight Texture Renewal Peel—the skincare equivalent of smashing the reset button. It’s meant to be used a couple of times a week at the very most, and best reserved for retinol veterans who know how their skin will respond to a solid dose of the good stuff. 

Dr. Dennis Gross Advanced Retinol + Ferulic Overnight Texture Renewal Peel$78

Dr. Dennis Gross

The Best Vitamin C Products

Vitamin C is another skin-brightening hero ingredient that should be in your routine. One problem: it goes stale—technically, it degrades—at light speed. So when Drunk Elephant wanted to expand the availability of its C-Firma serum, guaranteeing freshness was a priority. The solution, in the new C-Firma Fresh Day Serum, was to make like Derrida and deconstruct: the box comes with a stable powder and a liquid base. You shake the two together only when you’re ready to use the bottle, so there's no potency lost while the products sitting in a warehouse. The difference in freshness is immediately noticeable.

Another common problem with vitamin C-laced beauty products is concentration: some brands list vitamin C on the bottle, but don’t use enough in their formula for it to deliver results. But the Beautystat Universal C Eye Perfector features a just-potent-enough concentration meant for the thin, spongy skin under your eyes.

Drunk Elephant C-Firma Fresh Day Serum$78

Drunk Elephant

Beautystat Universal C Eye Perfector$65

Beautystat

The Best Moisturizers

Jaxon Lane’s Relax and Repair is the moisturizer of 2021 (and maybe 2022): substantial but not too heavy. It's what Goldilocks would steal if she was raiding the Three Bears’ medicine cabinet. 

Jaxon Lane Relax and Repair moisturizer$36

Jaxon Lane

For something lighter, Neutrogena’s Hydro Boost Gel-Cream Extra-Dry is just the thing for mornings during T-shirt weather or after a good workout, when sweating skin still needs to breathe. Even airier is the Anti-Age Max LS Water Lotion, from Lab Series. “Water lotion” sounds like an oxymoron, but it’s a perfect descriptor for this hydrator—it comes out of the bottle completely liquid and noticeably thickens as it dries.

Neutrogena Hydro Boost Gel-Cream Extra-Dry$19 $17

Amazon

Lab Series Anti-Age Lotion$50

Lab Series

But maybe your skin needs a bolder, beefier level of hydration. Try Dermalogica’s Melting Moisture Masque. It's a thick and heavy cream—just the ticket for surviving northern winters, desert life, or really dry skin. And for a heavy moisturizer that does more than moisturize, reach for Adipeau Active Face Cream. A formula that’s rich in safflower oil, it seems to make your skin plumper and firmer. It’s like an entire skin care routine crammed into one bottle.

Derlamogica Melting Moisture Mask$65

Dermalogica

Adipeau Active Face Cream$75

Adipeau

The Best Backup Plan

Of course, even the most careful and consistent skincare regimen can’t prevent every pimple. Don’t give in to the temptation to pop when an occasional zit breaks through—reach for Harry's Targeted Blemish Treatment. A tiny dab is effective at draining and calming any nose volcanoes before they erupt. 

Harry's Targeted Blemish Treatment$8

Harry's

The retro appeal of Vacation sunscreen goes beyond the branding—the smell and texture is an immediate time warp to spring breaks past.  

The Best SPFThe Best Face Sunscreen 

Supergoop is a heavy hitter in the world of chemical sunscreens, but not everyone loves using multisyllabic compounds to block UV rays. (They might not great for coral reefs, either—even if they're marketed as reef-safe.) Thankfully, Mineral Sheerscreen preserves the brand's commitment to texture and easy application in a physical SPF. 

Supergoop Mineral Sheerscreen$38

Supergoop

The Best Body Sunscreen 

Throwback brand Vacation recalls the beach days of yore, and with Chardonnay Oil, it's captured the now-unhealthy pleasures of '80s tanning oil—packaged with a 30 SPF that minimizes danger to your skin.

Vacation Chardonnay Oil$22

Vacation

The Best Every-Damn-Day Sunscreen 

You wouldn't know there's SPF protection in  Lumin UV Defense Moisturizing Balm if it didn't say so on the bottle—and that's why it'll be the moisturize that finally gets you in the habit of fighting wrinkles, dark spots, and skin cancer with a daily sunscreen regimen. 

Lumin UV Defense Moisturizing Balm$32

Lumin

It's what's inside the bottle that really counts….but a dresser almost isn't complete without a nice-looking cologne. 

Fragrance The Best Colognes  

Many of our favorite colognes are meant to trigger a reverie of a hyper-specific time and place. One sniff of Dior Tobacolor, for instance, and you’re finishing the best meal of your life by sipping an Armagnac that’s older than you. Diptyque Orpheon is meant to evoke a Paris jazz club—it’s all powdery cosmetics and smoke. Aesop Erémia lets the sunshine in, with the stemmy green aromas of a warm clearing in late summer. And no brand has nailed the sense memory approach like Maison Margiela. Inside the candied apple of the winningly ironic Autumn Vibes is an unmistakable note of pencil shavings. Boom: it’s suddenly the first day of 5th grade. 

Dior Tobacolor$250

Dior

Diptyque Orpheon$188

Diptyque

Aesop Erémia$195

Aesop

Maison Margiela REPLICA Autum Vibes$135

Maison Margiela

Other fragrances are more about  making sure you smell great than setting an elaborate mood—no less worthy of a goal! Escentric Molecules helped pioneer the minimalist fragrance category, and its new Molecule 01 + Patchouli is a woody shapeshifter—it smells a little bit different on everybody. Also minimal is ultra-clean Burberry Hero: think line-dried linen sheets and late-summer thunderstorms. And Ralph Lauren Ralph's Club is good vibes and big smiles in the form of sage and cedar.

Escentric Molecules Molecule 01 + Patchouli$145

Escentric Molecules

Burberry Hero$99

Burberry

Ralph Lauren Ralph's Club$110

Ralph Lauren

Other perfumers zero in on a single, unexpected note. For H24, Hermès added polished metallic notes until you can practically see your reflection. With Luna Rossa Ocean, Prada added a real blast of salt to their classic sport cologne. Ermenegildo Zegna XXX Charcoal explores the clean side of carbon: It’s like a gnarly woody fragrance that got a fancy vodka's filtration treatment. 

Hermès H24$105

Hermes

Prada Luna Rossa Ocean$95

Prada

Ermenegildo Zegna XXX Charcoal$180

Zegna

But just because other colognes use the same core note doesn’t mean they smell anything alike. Take citrus: Where Louis Vuitton Imagination is a bracingly herbal take on citron and bergamot, Calvin Klein Defy undercuts the lemony brightness with a weighty musk. Tom Ford Costa Azzurra, on the other hand, is a wearable cocktail: orange bitters, London dry gin, neat.

Louis Vuitton Imagination$265

Louis Vuitton

Calvin Klein Defy$88

Calvin Klein

Tom Ford Costa Azzurra$136

Tom Ford

If your nose skews botanical, you've got some…fresh…options. With Armani Privé Cyprès Pantelleria, it’s less like a lemon squeeze and more like inhaling deeply while standing in a grove of lemon trees. Same goes for Gucci A Gloaming Night—it’s not “rose,” it’s opening a dusty wooden box and finding a bundle of dried roses. Tiny avant-garde label Sigil takes this tendency to a thrilling extreme: Aqua Viridi is an entire greenhouse in every spritz.

Armani Privé Cyprès Pantelleria$175

Giorgio Armani

Gucci A Gloaming Night$330

Gucci

Sigil Aqua Viridi$130

Sigil

The Best Home Fragrance

First scent impressions count, whether they're by way of standing next to you in the elevator or by walking through your front door. No surprise that the brands making your favorite spritzes also know how to dial in scents for your home, too.

Take DS + Durga. The new Wild Brooklyn Lavender hand soap carries the NYC brand’s mastery of slightly-off-kilter scents into something you’ll love having next to your kitchen sink. 

DS + Durga Wild Brooklyn Lavender hand soap$65

DS + Durga

Or Frederic Malle, a brand best known for very serious colognes and perfumes (one is named after a 600-page Henry James tome). Its Dans Mon Lit linen spray is airy, floral, and perfect for spritzing over freshly-dried laundry or helping your couch recover after a Sunday of football (whether that's American or the one watched by everyone else).

Frederic Malle Dans Mon Lit Linen Spray$135

Fredercic Malle

Also home scent pros: Acqua di Parma, a brand that has managed to bottle and sell old-school Italian barber shop ambiance. The Buongiorno diffuser wafts late-summer Mediterranean garden scents (thyme, citrus) all day, without the smoke and mess of candles or incense, or the constant refilling of an electric diffuser.

Acqua di Parma Buongiorno Diffuser$112

Nordstrom

High-frequency blue light will get your teeth brighter and whiter. 

Teeth The Best Electric Toothbrush

High-end toothbrushes often distinguish themselves with long lists of pointless features. But nobody needs to play Fortnite on this thing, you know? What makes Philips’s new Sonicare 9900 Prestige stand out is simply how nicely it…brushes teeth. A subtle automatic adjustment compensates for the intensity of your personal brushing style to keep from eroding enamel. And where lesser brushes create a teeth-grating buzz, this one cleans with a satisfying, gentle rumble.

Philips Sonicare 9900 Prestige toothbrush$350

Amazon

The Best Whitening Toothpastes

In the hippie division, Davids Sensitive + Whitening combines a fluoride- and sulfate-free formula you’d typically find at a health food store with an innovative treatment for tooth sensitivity. (Doesn’t drinking ice water without flinching sound nice?) In the high-tech division, vVardis’s Edelweiss whitening toothpaste is an intense blast of mint that contains a cutting-edge, peroxide-free formula that will make your pearly whites noticeably whiter and pearlier.

Davids Sensitive + Whitening toothpaste$10

Davids

vVardis Edelweiss White and Protect toothpaste$29

Vvardis

The Best At-Home Whitening System

We gave a Grooming Award to Crest’s Whitening Emulsions last year, and the brand is back for seconds with the addition of the LED Light Accelerator to the package. It’s still simpler than any other at-home whitening setup, including Crest’s own Whitestrips—you simply smear the goo on your teeth and get on with your life. But we love the option to give things an extra boost with some high-frequency blue light when we have time.

Crest Whitening Emulsions with LED Light Accelerator$60

Target

Superzero's bar shampoo lathers just like the liquid stuff. 

HairThe Best Shampoo and Conditioner

The most innovative product we tested all year was easily Superzero’s All-Over Shampoo and Body Bar. A solid soap means no plastic packaging, plus this puck lathers up just like the liquid stuff. Because it also does as good a job washing the rest of your body, the All-Over Shampoo and Body Bar could revolutionize your Dopp kit strategy for a long vacation. Though why not just use it every day?

For all the reasons to ban sulfates from your shower—they dry out your hair; they're not very environmentally friendly—their absence often means shampoos just don't work as well. This makes Briogeo’s sulfate-free Don't Despair, Repair shampoo and conditioner set impressive for just how normal it feels. Also on the sulfate-free wave is salon mainstay Sisley. Its Soothing Rebalancing Shampoo is packed with scalp-healing extracts that strengthen hair at the root.

Briogeo Don't Despair, Reapir set$65

Briogeo

Sisley Soothing Rebalancing Shampoo$79

Sisley

There’s also progress happening in more traditional products. Here at GQ we make an effort to test everything, high and low, and Suave Revitalizing Tea Tree & Hemp Seed Oil Conditioner was the most pleasant surprise of the year. It’s an effective hydrator with a wooly botanical aroma. And it costs $3. Sold.

Suave Revitalizing Tea Tree & Hemp Seed Oil Conditioner$3

Target

The Best Hair Treatment

The number-one objective of haircare products for years was stripping away oil. That left too many shampoo-every-day guys were walking around with parched frizz. If this sounds like you, there's a two-step rehabilitation process. One: stop washing your hair every day (and try co-washing instead). Two: pick up one of the powerful hydrating products hitting the market, like Seen Magic Serum. A drop does wonders to keep your mane shiny and flowing. For an extra boost of moisture, spend 10 to 20 minutes a week for a session with R+Co Bleu De Luxe Reparative Masque. Maybe keep your camera off for the first Zoom of the day—nobody’s got to know your business.

Seen Magic Serum$36

Seen

R+Co Bleu De Luxe Reparative Masque$73

R+Co

The Best Scalp Treatments

The flip side of the less-shampoo movement is when you clean your dome, you want to get it clean. Reverie’s Suna Exfoliating Shampoo is too harsh to use all the time, but it’s the best way to melt away many days worth of accumulating gunk. Malin + Goetz employs a similar logic with its Detox Scalp Mask, which uses the same exfoliating acids you’d find in a fancy face serum to dissolve dead skin before it snowfalls onto your shoulders.

Reverie Exfoliating Shampoo$46

Reverie

Malin + Goetz Detox Scalp Mask$35

Malin + Goetz

The Best Dandruff Treatment

Even Head and Shoulders is moving away from shampoo by porting their category-defining dandruff prevention know-how into a line of solutions you can use every day. The standout is the Clinical Moisturizing Scalp Cream, a convenient no-rinse product that works just like a leave-in conditioner.

Hair and Shoulders Clinical Moisturizing Scalp Cream$9

Target

The Best Products for Textured Hair

In its second year, Black-owned Bread has gone from a promising upstart with two products (one of which won a 2020 GQ Grooming Award) to one of the coolest beauty brands we know. Its ultra-glossy Hair Oil is the highlight of the year-two lineup. And while sleeping in a durag or wave cap and putting in a lot of brushing is path to great waves, you'll need some hydration once you're there. Sheamoisture’s new Waves Pomade is what you want.

Bread Hair Oil$24

Bread

Sheamoisture Waves Pomade$8

Shea Moisture

The Best Pomade

We love the high shine of a traditional pomade, but those grease-heavy products are damn near impossible to get out of your hair and your pillowcases. With its new Sun Wax Pomade, Church has managed to get that old-school, high-shine look from a water-based product that'll rinse right out when it’s time.

Church Sun Wax Pomade$30

Church

Panasonic's ER-GK80-S body hair trimmer can mow through just about anything. 

Beard + Shave The Best Razors

We've long since crossed the theoretical five-blade event horizon of razor overcompensation. But that doesn't mean useful advancements haven't been made. Gillette’s GilletteLabs with Exfoliating Bar razor uses a textured pad that we found lifts our hair a tiny bit, making for a remarkably close cut that doesn't grate your skin.

On a more old-school end, CVS has begun selling the house-brand Goodline Double-Edged Safety Razor. In recent decades, dabbling in traditional safety-razor shaving—a good idea for anyone who gets ingrown hairs—meant ordering a razor from, like, yeoldewhiskeybarber.com. Now you can buy one while restocking on ibuprofen and gummy bears.

GilletteLabs with Exfoliating Bar razor$25

Gilette

Goodline Double-Edged Safety Razor$15

CVS

The Best Shaving Cream

Whatever kind of razor you’re using, Caswell-Massey’s Sandalwood shaving cream will make it glide—and you'll smell great while you're at it. 

Caswell-Massey Woodgrain Sandalwod shaving cream$26

Caswell-Massey

The Best Beard Trimmer

Say adios to that bag of inscrutable plastic guards: Just use your thumb to move Philips Norelco’s 9000 Prestige beard trimmer  through its wide range of built-in lengths.

Phillips Norelco 9000 Prestige Beard Trimmer$100

Philips

The Best Body Hair Trimmer

If you're wondering why you'd want a dedicated body hair trimmer rather than a cheap beard trimmer, you haven't regretted the sharp-toothed bite of a misplaced beard trimmer (yet). Panasonic’s ER-GK80-S body hair trimmer combines a completely shielded blade with real cutting power, in an L-shaped design that makes it easier to work around those sensitive areas.

Panasonic ER-GK80-S body hair trimmer$100

Amazon

The Best Beard Products

Going from daily scruff to a properly-tended beard goes beyond shaping—you'll also need to keep your facial hair clean (any gentle shampoo will work) and hydrated (here's where you want a purpose-built product). For beards under an inch or so, we recommend hydrating with an oil, and STMNT's Beard Oil is maybe the best-smelling one we've ever worked into our whiskers. For a longer situation, pick up Cremo’s ultra-nourishing Palo Santo Beard and Scruff Cream, which has some extra hold to keep frizz and flyaways at bay. 

Stmnt Beard Oil$22

Amazon

Cremo Palo Santo Beard and Scruff Cream$15

Cremo

The Ordinary's new concealer comes in a huge range of shades—36 in total.

Beauty The Best Manicure Supplies

We called the move toward guys wearing nail polish “the next wave of men’s grooming” last year, and the only thing that’s changed in the last 12 months is that we were even more right than we knew. Stylish dudes all over the world are suddenly fluent in base coats and acetone. If you’re dipping your toes—or, fingertips—you should start with hard-wearing, non-toxic solid colors like the ones from Sundays. (We like their light navy, No. 39.). For wilder hues, try to keep up with the drumbeat of wild glitters, mattes, and polishes made by Death Valley Nails using (no lie) ground-up rocks and bones.

Sundays No. 39 nail polish$18

Sundays

Death Valley Nails "Black Magic" nail polish$16

Death Valley Nails

Actually, first, give yourself a righteous manicure. Tweezerman’s Mini Cuticle Nipper is a godsend for keeping your cuticles tidy rather than grotesque. And if the only nail file you own is the dinky thing on the back side of your clippers, Germanikure’s Crystal Glass Nail File will blow your mind with both its nail-vaporizing efficiency and the glass-smooth edge it leaves behind. (You can also find it in our Limited Edition Best Stuff Box, a hell of a steal at the price.) 

Tweezerman Mini Cuticle Nipper$12

Tweezerman

Germanikure glass nail file$11

Zamberg

The Best Makeup

Makeup for men isn’t necessarily about making some big statement about gender—sometimes it’s just about solving problems. Chantecaille’s Anti-Pollution Mattifying Cream is simply the best way to make your face look a little less shiny. The Ordinary’s new concealer, from a brand that's gotten countless guys into serious skin care with highly effective creams and serums at “is this a glitch?” prices, is your $6 solve for blemishes and zits, whether you want it for Zoom or IRL.

Chantecaille Anti-Pollution Mattifying Cream$98

Chantecaille

The Ordinary Concealer$6

Deciem

It's worth noting: the only real difference between men's and women's makeup is an ad exec looking to give a market share presentation. Take Glossier’s Solar Paint Bronzer: you’ll look like you spent the weekend doing yoga next to an infinity pool (even if you actually spent it at Buffalo Wild Wings). And if you’re truly ready to commit to a routine for maximum handsomeness, you’ve got to start with a solid base. Shiseido’s Synchro Skin Radiant Lifting SPF 30 Foundation comes in 30 shades, offers UV protection, and looks so much more natural than anything we tested with “FOR MEN” on the bottle.

Glossier Solar Paint Bronzer$20

Glossier

Shisedo Synchro Skin Radiant Lifting SPF 30 Foundation$47

Sephora

PRODUCTION CREDITS:Photographs by Martin BrownStyled by Tori LeungProp Styling by Suzy ZietzmannGrooming by Faye Lauren for Exclusive Artists using Dermalogica and Oribe

Chris Cohen is GQ's Deputy Site Editor. He joined the magazine in 2020, after working as an editor at Saveur, Lucky Peach, and Outside magazine. Chris edits features and runs the Wellness section—and runs marathons, enjoys cooking, and generally tries to practice what he preaches health-wise even when away from... Read moreDeputy Site EditorXInstagramRelated Stories for GQGQ RecommendsGrooming AwardsBathroom and ShowerColognes and FragrancesSkincare