Bro Flow Is the Hair God Move of 2017
Some call it the "lax bro cut." Others refer to it as "grungy." We call it "Bro Flow." We're talking of course about the men's hairstyle that's taking over Hollywood. Guys rocking some flowing locks has long been a badass move, endorsed by both grooming rebels (Jared Leto, Brad Pitt), athletes, and basically anyone in a rock group between the years of 1985 and 1995 (Jon Bon Jovi, Eddie Vedder, Axl Rose—the list is long). And it's easy to see why: upkeep is minimal at best, a little extra hair always looks better peeking out of a baseball cap, and women seem to like it (just ask Brock O'hurn). The style also shows that a guy is committed to a cause, because a good flow can take months just to get started and plenty more to get to a place where it will impress, not confuse loved ones. Any man on this follicle adventure has to endure calls to get a haircut, awkward hair days that only a beanie can solve, and a whole lot more shampoo and conditioner.
Of course, there's no one way to achieve flow, but that's also kind of the point. It shows that a guy has a carefree coolness about him, even if the whole thing takes more effort than it appears to. And while flows come in all shapes, colors, and lengths, these are the guys right now who will inspire you to skip your next haircut:
Noel Vasquez/Getty ImagesMilo Ventimiglia
The This Is Us actor is still in the early stages of his flow-ness, but is showing great promise for the rest of the year.
Alex Trautwig/Getty ImagesNoah Syndergaard
A lot of baseball players are masters of flow, but there's no better example than that of Mets' pitcher Noah Syndergaard.
Jonathan Leibson/Getty ImagesBradley Cooper
Cooper's flow got famous in The Hangover, and for good reason. If anyone on the list can be crowned the Flow King, it's Bradley.
Adam Rose/Getty ImagesDev Patel
Dev Patel sported some elegant flow at this year's Oscars, showing that you don't have to rock a high-and-tight 'do with a tux.
Sam Sharma/PacificCoastNewsShia LaBeouf
Shia first sported a flow while gearing up to play John McEnroe in an upcoming movie. Now that his perm is gone, LaBeouf's lengthy locks have never looked better. We also like that he doubled down on the bro factor with some sporty sunglasses.
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Dave J Hogan/Getty ImagesKeanu Reeves
Keanu Reeves's flow is a little different than most as he doesn't the wavier hair of some of these modern legends of flow. But it's good to pay respects to the OG, who's been rocking his surfer bro style since before guys like Patel and LaBeouf were born.
Watch Now:The 17 Mightiest Hair Gods Who Ever ExistedJake Woolf is a writer who has covered men’s style for over ten years and has contributed to GQ since 2014. A graduate of Parsons The New School for Design (good school, long name), he also has bylines at Robb Report, HighSnobiety, Pitchfork, and the defunct #menswear website Four Pins... Read moreWriterXRelated Stories for GQCelebritiesHairGrooming