Another Old-School Athletic Brand Is Getting a Big Designer Upgrade
In addition to being one of the most street style-worthy men in the game, Milan Vukmirovic also happens to be a founder of Fashion For Men magazine and the menswear designer at the Canadian label Ports 1961. So the man knows a thing or two about what's happening in the fashion game. Like, for instance, how high-end brands have been doing cartwheels over athletic labels like Champion lately. So Vukmirovic tapped another, equally iconic sportswear brand for his spring Ports collection.
Everlast, which was founded in 1910 and is closely associated with boxing, made its way onto the brand's spring 2017 runway, after Vukmirovic took inspiration from the close contact sport. "This collaboration is a tribute to the fighter inside all of us,” the designer said of the collab, which took iconic styles like hoodies, boxing shorts, and tank tops, and remade them in classic black or in mesh with a star-meets-camouflage pattern, a signature from the brand.
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It's been a big year for Everlast, who dropped a collaboration with Supreme over the summer. With Everlast making inroads in the fashion industry, BUM Equipment making a comeback, and Champion as a go-to for trendy tastemakers, there's no real reason to ever get out of your sweats anymore.
You can check out highlights of the collection — which ranges from $125 - $495 and is sold at farfetch.com — below.
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indigitalimages.comUp Next: GQ Goes Behind-the-Scenes With BoxerMax Berlinger is a freelance writer who's based in Brooklyn, NY. He has written for the New York Times, GQ, Wall Street Journal, Bloomberg, Departures, Robb Report, Town & Country, and many other publications. He's interested in the way fashion and culture overlap. He's probably killing time on Twitter right... Read moreXInstagram