This New Line Addresses Your Common Skincare Complaints
Dollar Shave Club, the shaving subscription service that helped inspire a kind of revolution in men’s grooming, expanded its offering this year with the launch of Big Cloud—a skincare line that seeks to address the most common complaints of DSC’s 2.9 million customers. The line is comprised of a lip balm, moisturizer, and hand cream which help protect skin against the elements. The packaging has a 60s vibe that’s a refreshing change from the uber-minimalist black-and-white thing that is dominating the grooming industry right now.
Here’s the rundown of how Big Cloud tackles men’s skincare gripes:
Hand CreamComplaints: Leaves residue. Smells like flowers.
Solutions: Dries down to a powder. Smells like amber and thyme—but not in an intense way.
Lip BalmComplaints: Looks shiny. Feels greasy.
Solutions: Matte finish. Includes antioxidant-rich ingredients like tea extract that keep the formula light.
Moisturizer with SPF 25Complaints: Feels greasy. Causes breakouts. Wears off. Filled with chemicals.
Solutions: Weightless formula. Includes acne-fighting green tea. Water resistant. Made without synthetic dyes or parabens.
And not for nothing but Big Cloud is cheap too. The lip balm is $4, the hand cream is $6, and the moisturizer is $9. It's enough to make you wonder what you have to lose.
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