Harry's Reinterprets "Morning Wood" With Humorous Autumnal Lookbook
Let’s have a moment of silence for the urban lumberjack. Gone are the "recession beards," upturned selvedge denim, and chunky-soled work boots on the subway, instead replaced by a new legion of clean-shaven (or close-shaven) men with slightly mussed-up side parts, tailored sport coats, and slim, tailored trousers. But, even today’s urban-minded man still has a passion for the great outdoors, beard or not.
At least, that’s the vibe we get in this lookbook from Harry’s, the grooming company that’s aiming to disrupt the way you get your razors--and shave off a couple of bucks from the price tag, too. Environed in an upstate New York thicket, these men find new ways to get their shave on while roughing it, using spatulas as mirrors, bathing in a river, and in general--just bro’ing out in the middle of nowhere. It’s certainly a heck of a way to debut their limited-edition set of Truman handles, in colors with names that Wes Anderson would be proud of, like Headley Grange, Ash Fox, Woodsman, and Nautilus Capt. Each one costs $15, or you can get a $20 set that comes with three replacement razors and a tube of shave cream. The fall 2013 collection releases tomorrow at harrys.com.
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