Isaora Put Their Gear to the Test at the Red Hook Crit
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To tag along with the launch of their second season of urban and streamlined sportswear, Isaora put their workout gear to the test at this past weekend’s Red Hook Crit. The event, (which includes a 5K run where a few of their ambassadors competed) is a race that pits bike messengers against pro cyclists of all kinds. There is no braking allowed, and it’s 100 percent batshit crazy to compete if you ask us. Nevertheless, Isaora sent their team to the track, "We thought it would be super fun to get a group of friends together (some better trained than others) to have a go at it. Tensions began to mount as race-time approached, but team ISA had a respectable collective finish," said the brand’s founders Marc Daniels and Ricky Hendry. Of course, when you’re running in Isaora, you might get a little bump up on your regular speed, considering the clothes make you feel like the most stylish athlete on the planet (trust us). But, that’s hardly surprising when it’s coming from guys like Marc and Ricky, "we are detail obsessed and can assure you that the level of precision that goes into every piece of Isaora sportswear that we design is second to none." If that’s what you’re into (it should be), then be sure to check out their website for some high-design workout clothes, and, as they put it "so you don’t have to worry about how you look while working up a sweat (and also so you don’t have to wear Lululemon)."