UrbanUpdate

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_Beauty Tested, Beast Approved is a grooming blog by Grady Laird. His wife, Amy (the beauty director of Allure magazine) has tried thousands of products over the years—mostly on herself, but often on the human guinea pig who sleeps next to her. For every Beast Approved entry, head here.

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This week, I’ve been something of a cross between the Easter Bunny and a crack dealer. By my hands, samples of this egg-like lip balm you see above have been doled out to co-worker after co-worker here at GQ HQ. The response? Well, they’re addicted. The EOS Lip Balm ($3.29 at store.evolutionofsmooth.com) has become a bit of an office phenomenon—when people see it, they want one. And when they try it, they’re hooked.

When I first held the sphere in my hands, I was immediately drawn to the shape and soft rubberized texture, but questioned its practicality. How on earth was I going to fit that in my slim-fit jeans pocket* without looking like I was trying to stuff ’em with a tiny sock? But once I cracked that sucker open and applied it to my lips, I knew I was going to have to find a place for it (mine now resides at my desk). Instead of the traditional cylindrical stick, this balm is shaped like half an egg. This lets you coat your top and bottom lips at the same time for a smooth and easy application. Most of the flavors are a little on the fruity side (ok, so they probably didn’t have dudes in mind when they made all of these), but the Sweet Mint flavor is plenty masculine for my taste.

*If you do need a lip balm that can fit in your tight-ass pants, might I recommend CHAPFIX ($12 for a 3-pack at chapfix.com). Specifically designed for men, this balm has a thin rectangular shape that will go in any pocket.

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