This Is Literally the Ferrari of Hair Dryers
In 2017, men are getting down with pink hair, braids, and ponytail buns, but some gender norms die hard. For example, many guys don't admit to the fact that they own and use (and maybe even travel with) a hair dryer. Samantha McMillen, the stylist who dresses macho guys like Justin Theroux and Mark Wahlberg, clued us in to a loophole for guys feeling a little insecure about this high-maintenance grooming habit: The Italian hair dryer with a Ferrari engine.
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A collaboration between BaByliss, a French haircare company owned by Conair, and Ferrari, the Italian sports-car manufacturer beloved by boys and men across the globe, the ItaliaBrava boasts 2,000 watts of full-throttle hair-drying power and a proprietary ball-bearing engine design that reduces noise and increases airflow like no other. Thanks to all that horsepower, you can dry your hair in exactly half the time—an especially useful feature if you’re trying to hide the fact that you blow-dry your hair from people.
While the ItaliaBrava actually came out nearly three years ago, you can still buy it online for the Ferrari-appropriate price of $170. Gentlemen, enjoy.
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